Shelby Fenton
ugc portfolio
Shelby Fenton
UGC creator for beauty, swim, fashion, wellness and travel brands. I make scroll-stopping, ad-ready videos and photos that feel like a friend’s recommendation. Trusted by 13+ brands across skincare, swim, fashion, lifestyle and travel.
Anna Maria Island, FL · Instagram · TikTok · shelbsfenton@gmail.com
dock days
golden hour, always
02 — About
Meet the creator
I’m Shelby, a 29-year-old UGC creator and full-time social media manager with a degree in marketing. Running brand accounts every day means I don’t just know the trends, I know how to work with brands: taking your brief and goals and bringing your vision to life in content that performs. I write the hook, film it, edit it and hand you files ready to post or run as paid ads. Based on Anna Maria Island, Florida, I film where your audience actually lives: beach days, morning routines, road trips and real life.
Skills
Hook writing & scripting · paid social creative · on-camera talent · photography · video editing · drone
Interests
Travel · the ocean · surf & coastal living · slow mornings · good coffee
Best for
Beauty & skincare · swim & fashion · footwear · wellness · travel & hospitality
Formats
Talking-head ads · GRWM · unboxing & try-on · product demo · voiceover · POV · aesthetic b-roll
03 — Past clients
Brands I’ve worked with
Birkenstock
Spring 2025 · 3 videos + stills · rebooked for another round
“The Birkenstock team has truly enjoyed working with you, so much so that they’d love to lock in another partnership with you!”
— Birkenstock USA partnerships team
City Beach Australia
Swim & fashion UGC · featured 7× on their Instagram · ongoing monthly partner
“We absolutely ADORE the content you’ve created for us so far, and we’d love to kick off an ongoing partnership with you!”
— Hannah, City Beach Team Social
04 — Videos
My work
ads & organic, every format
talking to camera · product demo · unboxing & try-on · voiceover · aesthetic lifestyle · cinematic travel
05 — Photos
Photo gallery
06 — Services
My services
Scroll-stopping content you can post, boost or run as ads.
UGC videos
Paid social ads for TikTok, Reels & Meta · organic posts · talking-head & GRWM · unboxing & try-on · voiceover · hook variations
Photo & production
Product & lifestyle photography · swim & on-location shoots · photo + video bundles · monthly retainers
Add-ons
Usage rights & licensing · whitelisting / Spark Ads · raw footage · extra hooks & CTAs · rush delivery
One UGC video includes
Vertical 9:16 edit, ready for TikTok, Reels & Meta ads
Brand & audience research
Concept, hook options & script
Filming, editing, captions & music
Revisions included
ask me for my rates!
07 — Results
Proof it performs
the numbers behind the pretty
the paid partnership ad
External link taps
1,636
from one paid partnership ad
Paid partnership ad · spring 2025
Birkenstock
1,636
link taps from one ad
Featured
on @birkenstockusa
Rebooked
for another round
Birkenstock ran my beach content as a paid partnership ad, driving 1,636 taps through to their site. They reposted my photos on their own page and booked a second round of content.
Organic usage · swim & fashion
City Beach Australia
7×
reposted to their feed
Photo + video
both used by the brand
Ongoing
monthly partnership invite
City Beach kept using my organic content on their own Instagram, seven posts and counting, then asked to make it a monthly partnership.
@citybeachaustralia
08 — Let’s work together
can't wait for you to be here!
Tell me about your product and your goal, and I’ll come back with a concept, timeline and quote. Open to one-off videos, bundles and monthly retainers.
shelbsfenton@gmail.com · Instagram · TikTok · Anna Maria Island, FL